How do I utilize signage for the holiday season?

If you haven’t noticed it yet, you’ll definitely start noticing the transformation. Lights will be hung, doors will be decorated, and Bing Crosby’s “White Christmas” will be playing on seemingly every street corner. The holidays are coming and along with that anticipation comes the enthusiasm of a community celebration. City blocks will be dressed in holiday street signs as cities and businesses do their part to get everyone into the spirit of the season.

Decorating for the holidays doesn’t have to be difficult or time-consuming. Some of the best displays succeed because of their simplicity. The window graphics pictured below are applied on the storefront window as a tasteful complement to the retail store’s product advertisement. This is the simple strategy of showing, not telling.

Lululemon_HolidayWindow.jpeg

Some businesses are fortunate enough to have an artistically inclined employee or two to decorate their storefront. For the rest of us amateur doodlers, window graphics remain the most attractive and effective way to bring your business to life during the holiday season. More impressive than the attractive graphics, the joyous reindeer scene below perfectly matches the style of the store's already established brand. Take the opportunity to not only decorate, but design a display that makes sense for your business.

Image courtesy of SignsByTomorrow.

Image courtesy of SignsByTomorrow.

Your holiday display is all part of the celebration, but at the end of the day, it’s also an invitation to potential customers. Use the enthusiasm of the season to drive a promotion or sale. This boutique used their holiday signs to promote their holiday sale, while using imagery that touches on the themes of the holiday season.

Image courtesy of SignsByTomorrow.

Image courtesy of SignsByTomorrow.

We’re looking forward to all of the imaginative displays again this holiday season, as cities and businesses up the ante every year. Share pictures of the best holiday displays you’ve seen on our Facebook page or tag us in your Instagram post. And if you want to steal the show this season with your holiday street signs, we've got you covered.